Privacy Policy

Last Updated: August 21, 2012

This privacy policy (this "Privacy Policy") in intended to inform you about how DVF Studio, LLC, a Delaware limited partnership located at 440 West 14th Street, New York, NY 10014. ("DvF", "we", "our", or "us"), collects and uses your personally identifiable information ("PII" or "Personally Identifiable Information") and other information through our website located at www.dvf.com (the "Website").

How does the Website work?

The Website enables anonymous visitors to the Website ("Visitors") to browse the Website, and Visitors who register with the Website ("Registrants") as described in DvF's terms of use agreement located at http://world.dvf.com/terms-of-use.html (the "Terms of Use") to purchase products through the Website. The terms "you", ""your" and "yours" when used herein refer to either Registrants or Visitors or to both Registrants and Visitors collectively, as applicable, provided, that such terms will refer collectively to both Registrants and Visitors unless the context of this Privacy Policy indicates otherwise.

By using the Website, you consent to the collection and use of your PII and other information by DvF as described in the Privacy Policy.

How can the terms of the Privacy Policy be modified?

We reserve the right to change, modify, alter or otherwise update how we handle the information we collect and process through the Website, and to modify this Privacy Policy, at any time. You agree to review this Privacy Policy periodically to be aware of any such modifications. We will indicate that changes to the Privacy Policy have been made by updating the date indicated after "Last Updated" at the beginning of the Privacy Policy. We will be happy to provide you with prior versions of this Privacy Policy upon your written request to us. If you do not agree to abide by the initial version or any modified version of this Privacy Policy, then you are not authorized to use the Website. The current version of the Privacy Policy is accessible via the footer of the Website's homepage.

What type of Personal Identifiable Information does DvF collect from you and how do we use it?

Registrants need to provide us with certain PII in order to purchase our products through the Website, including without limitation a Registrant's name and email address, and payment information. Registrants may also need to provide us with certain PII in order to use other Website functionality. Furthermore, we may also ask you for general statistical, non- PII about you and your interests.

DvF may also provide your PII to individuals or entities who work on our behalf or with us. These individuals or entities may use your PII to help fulfill your requests in connection with the Website and to help us communicate with you about different services or resources offered through the Website. For example, we may transfer certain of your PII or other information to service providers and other third parties who assist us in operating the Website. We additionally may share your PII with our e-commerce provider in order to fulfill purchases made by you through the Website.

How do we use the Personally Identifiable Information we collect on the Website?

We may use and disclose PII to improve and enhance your experience on the website, know more about our customers and for other purposes. For example, from time to time, we may use and share PII with third parties to show general demographic and preference information among users of the website as well as understanding more about customers. In these circumstances, the shared information will neither contain nor be linked to any PII.

Under what other circumstances may we release Personally Identifiable Information?

We may also release your PII to third parties if we believe that such release is necessary to comply with the law (e.g., a legal process or a statutory authorization or requirement) or a court order, to apply or enforce the Terms of Use, or otherwise to protect our interests, to protect you or other Visitors or Registrants, to protect against the fraudulent, abusive, or unlawful use of the Website, or if we reasonably believe that a danger to any person or property requires disclosure of such PII.

Our rights under this Privacy Policy may be automatically assigned by DvF, in our sole discretion, to a third party, and such an assignment will inure to the benefit of our successors, assigns and/or licensees. Without limitation of the foregoing, we may sell, transfer or otherwise share some or all of our assets, including without limitation your PII, with any parent company, subsidiary, joint venture, and a company under our common control, as well as with a potential acquirer, including without limitation in connection with a merger, reorganization, or sale of assets, or in the event of bankruptcy. In each such an event, the PII we have collected from you may be one of the assets transferred.

What other information does DvF collect?

DvF may also collect anonymous and aggregate information from you about your preferences in navigating the Website by using cookies, action tags and other methods. Cookies are small text files that identify your computer. We may use cookies to, among other things, monitor Website usage, customize Website features, identify your computer operating system and browser, and complete transactions. An action tag is a small, graphic image on a webpage that is designed to allow the website owner or a third party to monitor who is visiting a website by collecting the IP address of the computer to which the tag is sent, the URL of the webpage that the tag comes from and the time at which such webpage was viewed. Action tags may be associated with cookie information. We may also use such anonymous and aggregate information for promotional and other business purposes.

Do I have the ability not to be identified by DvF?

Yes. If you do not wish to be identified by us, you can set your browser to warn you before accepting cookies and refuse cookies when your browser alerts you to their presence. You can also adjust the settings in your browser to refuse all cookies. If you do not want us to have any of your PII, please do not submit any of your PII to us. Please keep in mind that if you refuse cookies you may not be able to use certain Website functionality, including without limitation purchasing products through the Website.

How do we store and safeguard information?

DvF takes steps consistent with commercially reasonable industry standards to secure PII collected from you from loss, misuse, unauthorized access and destruction while under our control. However, please note that despite our efforts to protect PII and other information provided to us, we cannot guarantee that such information will not be lost, disclosed or accessed by accidental circumstances or by the unauthorized acts of others.

Does DvF provide links to other websites?

DvF may provide links to other websites or resources of possible interest to you. The collection and use of your PII and other information by such websites shall be subject to the policies and procedures of such websites and not those contained in the Privacy Policy. The information collected by our service providers in executing transactions you have requested through the Website (including without limitation credit card settlement companies) is subject to the privacy policies of such third parties.

What are our policies regarding children?

The Website is intended for general use of persons who have reached the age of consent in their jurisdiction of residence, and it is not targeted to anyone under thirteen (13) years of age. DvF does not knowingly collect PII from anyone under thirteen (13) years of age. If we learn that we have unwittingly collected PII from anyone under thirteen (13) years of age, we will promptly delete such information. Do we have a mechanism to address the removal of Personally Identifiable Information and complaints about the handling of information that we collect?

If you wish to remove PII that you have submitted to DvF, please send us an email requesting such removal to cseshop@dvf.com. If you have questions or concerns about any of our information collection or handling practices, please contact us at cseshop@dvf.com or write to us at DVF Studio, LLC, Attn: Customer service for DVF.COM, 440 West 14th Street, New York, NY 10014.

Consent to transfer

The website is maintained in the United States of America. Therefore, please be aware that any information you provide to use will be transferred collected used and processed in the United States. By using the website, participating in any of the services, and/or providing us with this information, you consent to this transfer, which may not offer the same level of data protection as the country where you reside, in accordance with the terms of this Policy.